Air New Zealand has scrapped a new in-flight video which features scantily clad Sports Illustrated models.
The airline came under serious fire for the "Safety in Paradise" clip — starring Christie Brinkley, Chrissy Teigen and Hannah Davis running through routine pointers.
Posing in bikinis on an idyllic Cook Islands beach, they sultrily explain how to use life-jackets and oxygen masks.
The 4-minute video, uploaded to YouTube in February, has racked up more than 5.4 million views. But critics have slammed it for "objectifying" women.
The airline came under serious fire for the "Safety in Paradise" clip — starring Christie Brinkley, Chrissy Teigen and Hannah Davis running through routine pointers.
Posing in bikinis on an idyllic Cook Islands beach, they sultrily explain how to use life-jackets and oxygen masks.
The 4-minute video, uploaded to YouTube in February, has racked up more than 5.4 million views. But critics have slammed it for "objectifying" women.
"This video completely disregards passengers who find it offensive for religious reasons, who have body image struggles," wrote petition organizer Natasha Young.
"This video is culturally insensitive," she added.
"It disregards those who are conservative by nature and are uncomfortable with its imagery and disregards passengers who have been exposed to sexual assault," she ended.
Air New Zealand revealed this week it is pulling the clip, which was also designed to celebrate the 50th anniversary of the Sports Illustrated swimsuit edition.
