If it wasn't for the Farsi number plates, you'd be forgiven for thinking the account belonged to a rich American living in sun-drenched Los Angeles. But this - apparently - is Tehran, the Iranian capital, where women are forbidden from going uncovered in public places, and alcohol is strictly forbidden.
The images have alarmed many in the country, and yesterday one Iranian newspaper ran pictures from the site under the headline: "The hidden lives of the rich." Most of the images are publicly available on what look like genuine Instagram accounts of the individuals in the photos.
It seems they do not fear repercussions from the Iranian authorities, who have been known to pursue other young people for engaging in subversive activities. Seven Iranians were recently issued with suspended sentences for uploading their own version of Pharrell Williams' music video Happy to YouTube.